Experience

Before founding my communication and events company, Life and Lovely Things, LLC, which celebrates the Love in all things, I spent ten years managing some of the world’s most successful brands, including Special K and Victoria’s Secret. I led strategic and tactical communication planning, drove various product launches, and directed large-scale event marketing activity. I am also a certified coach.

With that legacy, I now work with women to build honest businesses that come from their hearts and provide products and services that matter to them and their customers. What does your deepest self want to offer the world? I believe if it’s really coming from that place, the world needs it. I can help you offer it in a way that is deliberate, strategic, and sustainable.

I am so devoted to supporting women dig deep as they enrich the lives of their families, communities, and customers. , I find of the nature of my coaching - getting to the crux of the offering and ensuring it is aligned with the heart and with - I find that most often, personal blocks are standing in the way of brining that offering to life in a meaningful way. I expect that life issues will come up and I am more thatn happy to help work through them. I am working with a whole person, afterall.

Because of the nature I am not out to push another product, but to ensure people are inspired to cultivate more fulfilling lives.

supporting brands and entrepreneurs that inspire and enrich the lives of today’s women. Because of the vibrant community of deeply engaged women that we serve, we are in a position to help brands that target women solve problems in innovative ways. We offer rich insights, immersive experiences, creative brainstorming, activation support and education.

The world needs so much more Love.

Women have an opportunity to bring more Why women? In short, I believe the world needs so much more Love. If it is to thrive, women will lead that charge in their families, their communities, and in their work.

and if it is to thrive, women will lead that charge, including those offering their work.

positive, honest, and emanate Love , arising from an honest place within them. , honest, and arise from an authentic place within them ey love. I support my clients in the most positive and honest ways and strive to create useful offerings that add real value to their lives. In the end, I simply want to help them succeed! Hi, there! I support my clients in the most positive and honest ways and strive to create useful offerings that add real value to their lives and work. In the end, I want to help them succeed because the world needs so much more Love!

Life and Lovely Things, LLC tends to the business of modern femininity by supporting brands and entrepreneurs that inspire and enrich the lives of today’s women. Because of the vibrant community of deeply engaged women that we serve, we are in a position to help brands that target women solve problems in innovative ways. We offer rich insights, immersive experiences, creative brainstorming, activation support and education.

Before founding Life and Lovely Things, April Eileen Clay spent ten years managing some of the world’s most successful women-centric brands. She led strategic and tactical communication planning, drove various product launches, and directed large-scale event marketing activity. With that legacy, Life and Lovely Things works with brands and entrepreneurs to build authentic relationships with women centered around products and services that matter to them and add value to their lives. We are not out to push another product, but to further our mission of being the ultimate source for inspiring women to cultivate more fulfilling lives. Our clients are aligned with our values and share the kinds of positive ideas that drive our brand. They represent various industries including but not limited to:

• Arts, Culture and Entertainment

• Design (Interior, Fashion, Graphic, etc.)

• Event/Wedding Planning

• Culinary Arts and Gourmet/Specialty Food

• Lifestyle Media (Blogs, Magazines, etc.)

• Health, Beauty and Holistic Wellness

• Travel and Leisure

So whether you’re a local artisan with a small shop, a creative with a solid portfolio, or a large and booming enterprise, if you’re in the business of inspiring and enriching the lives of women, we look forward to working with you!

Our process will help you take your female-focused business to the next level. Why? Because we have a genuine understanding of the female audience. We are plugged into the Life and Lovely Things community and we also regularly research global consumer, culture, and brand related trends across music, art, fashion, design, consumer goods, wellness, politics, etc. Our hands-on approach to investigating what matters to women plus our experience in brand strategy and in crafting engaging experiences make us an ideal partner. So let us know what you need!